ChatGPT in Case Study Research

Framework · IJQM 2025

Case Study Research and Artificial Intelligence: Developing Case Studies with ChatGPT

Extending AI-assisted methodology from analysis into research design.

Can AI help develop qualitative case studies? Yes. Naeem & Thomas (2025) provide a step-by-step process for using ChatGPT in the development of case studies in qualitative research — extending the AI-assisted methodology programme from thematic analysis into case study design, with the same emphasis on familiarising the AI with the research context and keeping the researcher in charge.

Case study research demands careful boundary-setting, rich contextualisation and a defensible chain of evidence. This paper shows how generative AI can support that work — while transparency, theoretical grounding and researcher oversight preserve the rigour that qualitative case studies require. Together with the AI-assisted thematic analysis paper, it forms a complete published toolkit for AI-supported qualitative research: the case study process shapes the research design, and the six-step AI process analyses the data it produces.

The same principles carry across both papers: give the AI the research aim, questions, context, participants and theoretical underpinnings before it works; instruct it step by step rather than in one request; evaluate its outputs against published criteria; and document every prompt so the process is transparent and auditable.

How to cite this framework

Naeem, M., & Thomas, L. (2025). Case Study Research and Artificial Intelligence: A Step-by-Step Process to Using ChatGPT in the Development of Case Studies in Qualitative Research. International Journal of Qualitative Methods, 24. https://doi.org/10.1177/16094069251371478 (open access)

How does this differ from AI-assisted thematic analysis?

The thematic analysis paper focuses on analysing data through the six STA steps. This paper focuses on the case study method itself — how AI can support the development of case studies in qualitative research from design through to write-up.

Who is this process for?

Doctoral researchers and academics using case study methodology who want a published, citable process for incorporating generative AI without compromising methodological rigour.

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